Coventry Building Society Arena has launched a new look and identity to spearhead the leading multi-purpose venue into a new era of growth.
The new identity is being unveiled for the first time at a duo of major conferences and exhibitions this week – with the new mantra ‘The Best Times are Here’ taking centre stage.
Coventry Building Society Arena is home to unforgettable experiences for conferences, exhibitions, meetings, sport, music and live entertainment.
The venue’s refreshed look will be on display at the PA Show and International Confex, which will be held at ExCel London from 28 to 29 February, and its new live events proposition CBS Live will be debuting at the International Live Music Conference (ILMC) from 28 February to 1 March.
Coventry Building Society Arena’s team will be on stand number B38P at the PA Show with their fresh exhibition stand.
The brand will also be on display in the programme for ILMC and guests staying the night at the Royal Lancaster Hotel will be introduced to the new look by door hangers in hotel rooms.
Visitors to www.coventrybuildingsocietyarena.co.uk will also be greeted with a completely redesigned website, showcasing the best of what’s coming up at the Arena and guiding visitors through the range of events spaces available, be that for conference, exhibitions or showstopping live entertainment.
It also spotlights the venue’s sustainability strategy, work in the local community and commitment to working with its partners to create the best possible events.
The venue itself has also been given a refreshed makeover in recent weeks, with new signs reflecting the refreshed identity visible throughout its 20,000 sqm of flexible event space.
Coventry Building Society Arena is a nationally renowned centre for conferences, exhibitions and meetings, with the new brand aimed at further enhancing the profile of the venue.
Over the past year improvements have been made throughout the venue, including upgrades to the pillar-free exhibition halls and meetings rooms, while its state-of-the-art £7.5 million Commonwealth Convention Centre is fully operational and will be a centre-piece for the venue in this new era.
CBS Live is a new proposition which has been introduced to highlight Coventry Building Society Arena as a venue of choice for promoters in the Midlands.
It comprises four separate entertainment venues under one roof, including the stadium bowl, the indoor arena, the hall and the auditorium.
The venue is set to host Bryan Adams later this year and last year saw sell-out shows for Harry Styles and the Arctic Monkeys.
Paul Michael, Managing Director at Coventry Building Society Arena, said: “We’re incredibly excited to be able to unveil our new identity, which we believe illustrates everything that makes our venue the perfect destination for sport, business and entertainment.
“‘The Best Times Are Here’ connects everything together and is our mantra; we are confident that the best meetings, exhibitions, conferences, sport events, music and live entertainment is right here at Coventry Building Society Arena.
“Whether it is event organisers, delegates, football supporters or music fans, we are striving to provide the best experience and service.
“Over the course of the last year we have set the foundations for our future success and this new identity will spearhead the venue as we continue on this positive upward trajectory.”
PICTURE CAPTION: Paul Michael (Managing Director) and Jenni Ford (Director of Sales and Marketing)